代言人類型對於顧客參與行為之影響 - 保養

Bethany avatar
By Bethany
at 2017-05-09T18:45

Table of Contents

06/03 更新 問卷數眾多,整理時間較久很抱歉。
      P幣已發,獎品將於最近抽出,再行公布,謝謝。





(朋友權限不足,代po) 已徵得cutesakai版主審核同意,再次感謝版主!

1.研究標題:廣告訴求對於顧客參與行為之影響;
       代言人類型對於顧客參與行為之影響;
       自我指涉對於顧客參與行為之影響。


2.問卷說明:
 
  這是一份僅供學術研究的不具名問卷,本問卷主要目的是想了解不同涉入程度
  的顧客,在觀看完產品廣告貼文後的顧客參與行為。
 研究的結果主要供學術研究之用,資料絕不對外單獨發表,敬請您安心的填答。
  您的協助將是本研究得以順利完成的關鍵。由衷感謝您的協助。謝謝您。

  共有七種問卷,板友可以擇一填寫,也可以全部皆填。
如只想填一兩種,就幫我選前三個填吧!樣本數比較缺,謝謝!


3.回饋:

 為了感謝各位回答,填寫問卷有填上PTT帳號者,並於本篇推文Done,
  將在確認為有效問卷後,從七份問券中,
  各抽出一張7-11價值100之禮券以及一份價值 $60 Line商品。
 並在七個問卷中選出三個較多人填者,各加抽一份價值 $60 Line商品。
 P幣部分因爲很窮,只能每10樓發50P稅前,發到爆。
  抽獎部分,均從本板抽出,不重複贈獎,盡量讓大家都有獲獎的機會。


4.網址連結:

  (1):廣告訴求對於顧客參與行為之影響 -1
    https://goo.gl/forms/4kMCWKnHStbRUYfK2
  (2):廣告訴求對於顧客參與行為之影響 -2
    https://goo.gl/forms/zW0fxfh8vFe6h1WT2
  (3):代言人類型對於顧客參與行為之影響 -1
    https://goo.gl/forms/iatFHjIPMdALqP123
  (4):代言人類型對於顧客參與行為之影響 -2
    https://goo.gl/forms/lmAUq3DWFXdPogQ83
  (5):代言人類型對於顧客參與行為之影響 -3
    https://goo.gl/forms/7YCF6QCoHp1L4jMX2
  (6):自我指涉對於顧客參與行為之影響
    https://goo.gl/forms/hHvu50RV6lVXk9c13
  (7):代言人類型對於顧客參與行為之影響 -4
    https://goo.gl/forms/vNUhxYBkNl0ZNydw2



4.學校科系:東吳大學東吳大學企管系碩士班
5.指導教授:劉秀雯 博士
6.學生姓名:顏筱玲 敬上
7.聯絡方式:[email protected]

  再次謝謝美保板板友的幫助。

--
Tags: 保養

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,真巧ww
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