台灣美妝網紅可信度來源影想購買意願之問 - 美妝

By Delia
at 2018-07-08T21:50

Table of Contents

本文經leon8712版主同意發放，謝謝版主的幫忙。

各位版友好，此份問卷為想了解18-34歲女性對於台灣美妝網紅的可信度來源是否會影響
購?

問卷名稱：【正式問卷】台灣美妝網紅可信度來源因素對消費者購買意願影響之研究
研究目的：此份問卷以台灣美妝網紅會影響消費者購買意願的來源因素為主要研究目標並
假設美妝網紅吸引力，專業力及可信力因素和來源可信度有正相關並會進一步影響消費者
購買美妝產品的意圖。

填答條件：18-34歲女性

其他聲明：此問卷為匿名且僅供研究使用，填答時間約3-5分鐘，所有的問題並無標準答
案，僅需依照您本身的實際狀況回答即可。

研究單位：英國曼徹斯特大學行銷學碩士
指導教授：Peter Naude
研究者姓名：黃紹恩
聯絡人姓名：黃紹恩
聯絡方式：[email protected]

問卷連結：https://www.surveycake.com/s/3POQk

回饋 P幣：參加資格須為有效問卷
有效問卷稅前 100 P (請於問卷最後留下PTT ID，並於下方留言Done，需兩
者皆有)

問卷截止時間：7月31日，若樣本數達標會提早截止。

再次感謝各位的幫助與支持！
敬祝各位身體健康。

--

Tags: 美妝

All Comments

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at 2018-07-12T21:21

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at 2019-12-07T07:48

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台灣美妝網紅可信度來源影想購買意願之問 - 美妝

All Comments

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