拍賣上的保養品價格,為何可以如些低廉? - 保養
By Hamiltion
at 2015-01-17T17:32
at 2015-01-17T17:32
Table of Contents
路過來回復一下
小弟剛好是所謂的拍賣
剛好又是賣這類產品的賣家
原PO提到 假設1800 賣800 利潤還有300~400
基本上這利潤應該不太可能
除非是三線的保養品
以資生堂來當例子
定價三千的東西
我們販售2250
賣出去在扣掉奇摩的4%
也賺不到100元
當然我們賣這種價格 公司基本上是不會直接出貨的
所以就會有一些櫃姐 或專櫃人員有業績壓力
貨品就會從這些地方出來
至於沙龍的產品
美容院的進價一般都是5~6折
但是那是美容院的進價
在往上一層是5~6折後 【再】6~8折
網路上很多成本是後面那一層的
所以售價很多都比美容院賣你在打折後還漂亮
還有前一位大大有提到的
有時候廠商有活動
折扣後再搭配送東西之類的
出來的價格會很OOXX
市面上假貨有
但是有門市的不敢賣
因為抓到一次整間店收掉
但是沒店面的就不曉得了
有狀況找不到人XD
以上是小弟遇過的情況
※ 引述《apple90101 (黨工吃屎)》之銘言:
: ※ 引述《williammini (迷你衛里恩)》之銘言:
: : 我常上拍賣買洗髮精 保養品 等等的
: : 但為啥他們價格可以這麼低?
: : 好比來說 如果以正常管道原裝買到的貨 假設是1800好了
: : 拍賣 800就可以買到了,如果扣掉利潤 成本應該只有300~400
: : 即使是大量進貨或水貨或靠關係
: : 真的有辦法把成本壓到只有300~400這麼低嗎?
: : 真的無法理解 有人知道為什麼的嗎??
: : 感謝。
: 以髮類商品為例(之前在該產業工作過)
: 其實美髮沙龍的店販產品進價大約是5~6折之間
: 但廠商有時會做促銷搭贈,比方說買二送一或買一送一給店家
: 如果是買一送一的時候等於成本是售價的25~30%
: 有些店家會趁此時大量採購進來再轉手多加一些趴數賣給美材行或上網拍賣
: 或是業務為了業績跟店家勾搭好出貨再轉給盤商,甚或是再加些趴數連業務也轉一手,看
: 業務跟店家怎麼談,網路上常見的各品牌都有的賣家多半也用這種方式採購
: 有的小蜜蜂還會一家一家跑要收購的
: 這種把貨流出正常通路的行為就叫做「流貨」
: 其實流貨對品牌很傷,因為破壞市場價格久了,正當的通路商就會被外面低價的貨打到不
: 想再進貨來賣,有的甚至流到夜市賣,品牌形象就變差了
: 流貨是大忌,抓到會被fire的,可是公司逼業績,很多業務還是鋌而走險,其實有的大流
: 貨咖還是公司高層...
: 保養彩妝品也差不多,看是哪個環節流出去罷了
: 當然假貨也是有的,但根據我的經驗,大多都是真的.....
--
小弟剛好是所謂的拍賣
剛好又是賣這類產品的賣家
原PO提到 假設1800 賣800 利潤還有300~400
基本上這利潤應該不太可能
除非是三線的保養品
以資生堂來當例子
定價三千的東西
我們販售2250
賣出去在扣掉奇摩的4%
也賺不到100元
當然我們賣這種價格 公司基本上是不會直接出貨的
所以就會有一些櫃姐 或專櫃人員有業績壓力
貨品就會從這些地方出來
至於沙龍的產品
美容院的進價一般都是5~6折
但是那是美容院的進價
在往上一層是5~6折後 【再】6~8折
網路上很多成本是後面那一層的
所以售價很多都比美容院賣你在打折後還漂亮
還有前一位大大有提到的
有時候廠商有活動
折扣後再搭配送東西之類的
出來的價格會很OOXX
市面上假貨有
但是有門市的不敢賣
因為抓到一次整間店收掉
但是沒店面的就不曉得了
有狀況找不到人XD
以上是小弟遇過的情況
※ 引述《apple90101 (黨工吃屎)》之銘言:
: ※ 引述《williammini (迷你衛里恩)》之銘言:
: : 我常上拍賣買洗髮精 保養品 等等的
: : 但為啥他們價格可以這麼低?
: : 好比來說 如果以正常管道原裝買到的貨 假設是1800好了
: : 拍賣 800就可以買到了,如果扣掉利潤 成本應該只有300~400
: : 即使是大量進貨或水貨或靠關係
: : 真的有辦法把成本壓到只有300~400這麼低嗎?
: : 真的無法理解 有人知道為什麼的嗎??
: : 感謝。
: 以髮類商品為例(之前在該產業工作過)
: 其實美髮沙龍的店販產品進價大約是5~6折之間
: 但廠商有時會做促銷搭贈,比方說買二送一或買一送一給店家
: 如果是買一送一的時候等於成本是售價的25~30%
: 有些店家會趁此時大量採購進來再轉手多加一些趴數賣給美材行或上網拍賣
: 或是業務為了業績跟店家勾搭好出貨再轉給盤商,甚或是再加些趴數連業務也轉一手,看
: 業務跟店家怎麼談,網路上常見的各品牌都有的賣家多半也用這種方式採購
: 有的小蜜蜂還會一家一家跑要收購的
: 這種把貨流出正常通路的行為就叫做「流貨」
: 其實流貨對品牌很傷,因為破壞市場價格久了,正當的通路商就會被外面低價的貨打到不
: 想再進貨來賣,有的甚至流到夜市賣,品牌形象就變差了
: 流貨是大忌,抓到會被fire的,可是公司逼業績,很多業務還是鋌而走險,其實有的大流
: 貨咖還是公司高層...
: 保養彩妝品也差不多,看是哪個環節流出去罷了
: 當然假貨也是有的,但根據我的經驗,大多都是真的.....
--
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