美妝

探討消費者之美妝購物行為模式 - 美妝

Gilbert avatarGilbert · 2019-06-30

Table of Contents


發文已徵得版主(leon8712)同意



1.研究標題：探討消費者之美妝購物行為模式-以網紅為干擾變數

2.問卷連結：https://www.surveycake.com/s/Nealy

3.研究目的：本研究主題為美妝品之購物行為探討，運用科技接受模式來作為理論基礎，並加入網紅為干擾變數，以探討網紅對於消費者在購買美妝產品的影響力，以期能更瞭解消費者於購物前行為之關鍵要素。從問卷結果分析科技接受模式的各假設是否成立，從中解釋與討論網紅對於消費者的影響，並且進一步分析更多問卷背景差異的影響差異。





4.學校科系：亞洲大學經營管理學系

5.研究生：黃瑋婷

6.指導教授：鄭家年博士




大家好

我是亞洲大學經管系碩士生黃瑋婷，指導老師為鄭家年教授，這是一份關於網紅對於消費者購買美妝品之行為影響的研究問卷。本研究問卷僅供學術研究，採不記名的方式，過程中絕對保密，敬請安心作答。

您的參與對於本研究有莫大的幫助，誠摯的感謝您撥出寶貴的時間填答與協助！！！

以下連結為我的問卷

https://www.surveycake.com/s/Nealy


本份問卷開放時間為2019/06/28～2019/07/12，如回收數量達標後將會關閉本問卷，而完成本問卷者，還有機會可以抽中YSL唇膏和Line點數，抽獎時間將於2019/07/25進行抽獎，並於隔日寄發中獎通知。中獎者將以Email及簡訊通知，未中獎者將不另行通知，感謝您的填答。

──────────────────────────────────────────────────────────────────────────────

獎品內容：

一等獎、【YSL 奢華緞面水光染唇釉或是情挑誘光水唇膏（可選色號及刻字）】

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三等獎、【DHC玩具總動員 純欖護唇膏（2入）】

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四等獎、【Line點數100點】

　名額：10名




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美妝

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