討厭的廣告手法...無力的旁觀者... - 芳療

By Rachel
at 2015-08-28T05:04
at 2015-08-28T05:04
Table of Contents
最近看了很多事件有感而發;雜言頗多。
原本想放在心裡,但是我胸口悶啊
凌晨時間就這樣打著打著,不吐不快
複製--------------------------------------------------------------
相信還是有很多人跟我一樣,花錢購物之前都會先上網搜尋相關的心得或資訊,透過
看到的文章、心得、開箱、評價......進而減低買到不好用的東西的機率。
只是在打滾多年,幾經地雷轟炸過後,才會發現:眼見為憑?看到的都不一定就是真
的。
因為許多找到的資訊就是廣告啊,廣告意在行銷,以一個公司的角度而言,推廣自己
的商品也是必然的學問,但是要怎麼樣讓消費者買單?以具信服力的方式讓你相信"哇!
好像不錯喔!",找明星藝人代言、找部分消費者親身體驗、對比前後照......族繁不及
備載。當藝人代言都會出包時,當照片都可以PHOTOSHOP時,當現身說法都是葉姵文時;
你應該也看過聽過以上種種,有的還會上新聞。如同先前所講,這些都是為了要賣東西的
手法,廣告只是讓你看到、讓你聽到、讓你以為,但並不會拿刀強迫你買。
花錢之前多做比較,搜尋到的"資料"花時間整理成對自己有用的"資訊",找時間先去
試用,有耐心的認識該品牌,對它有那麼一點基礎的"認識"之下,你才會讓自己被炸的機
會少一點點,但也不能保證完完全全的合拍,畢竟每個人在意的點都不同呀!看到的不一
定就是真的,只有親自試過的感受才是真的,才會知道這玩意跟你到底合不合。
如果直接表明自己是廣告,感覺或許還不那麼差,至少我們可以站在一個清楚的界線
去考慮。多數人生氣的點都是因為某些廣告假裝自己是真心推薦,可明明就是行銷公司為
了行銷而推薦!這對我們而言是一種玩弄感情、不負責任。
美妝與保養的世界充斥著各種行銷與廣告早已司空見慣,日新月異連手法也跟著進化
。而今天會有這篇碎碎念,是因為我真的被弄得煩躁了。
這幾天深刻感受到,假心得假推文的魔手已深入芳療的世界;我實則惶恐。
前面有提過,在網路打滾多年,可疑的味道,多多少少可以馬上感覺的到,而最近則
有越來越多的跡象。
為什麼會選擇芳療?就我自己來說,對於化學物質對我造成的多種過敏與不適、心情
起起伏伏欠缺安全感,多次失眠卻又不見好轉;種種生理、心理的狀況已感到身心疲乏,
多年前在偶然的機遇下投入芳療的懷抱。那對我又代表些什麼?芳療在我心中是大自然的
恩賜,是珍貴的花草樹木,是一種回歸的平靜,毫不保留的付出,沒有貴賤之分,相信就
是一種力量,心靈的寄託。
這些珍貴的成分,於日常你可以去認識他、了解他,再進階一點甚至能調配他、擁有
他。這對我們來說也算是一種幸福啊。
對芳療就是以一份最天然無修飾感情的投入,而不是看到假意推薦實則推銷的人混入
!
尤其是我最討厭的企業之一。某天有空時充當了柯南,果然發現好幾個ID不單純。某產品
現在是剛上市很缺乏業績嗎?一直看到覺得好煩喔。
儘管真的看不下去了,好想指名道姓的拜託某些人不要這樣,還我一片淨土吧,這裡一直
都是許多人心中的一個歸屬,至少我是這樣啦。但並沒有證據也沒有權力去對這幾個可疑
的人做些什麼,甚感無力。
原本睜一隻眼閉一隻眼的,但這次,就在之前的分享出現好幾位可疑人士讓
我很不舒服。真心希望我的懷疑是錯誤的,更不想冤枉好人!只是這一切真真假假真讓人
煩躁到不行。
只能在最後提醒,有些"輪流推薦"看看就好,自己做好衡量比較重要,你自己判斷東
西好不好,而當真的使用過後(新手或許勢必得踩個幾次雷?),真正屬於你的心得自然力
高下。
有點累了,又很無力,先說到這裡吧
------------------------------------------------------------------------
原想到這些無能為力就覺得心情好不起來QQ
但抒發完好多了,準備來睏
謝謝看到這
--
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芳療
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